Website Development
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News and insights on building modern websites.
Slync planning guide
How should you plan a business website?
Start with the task visitors need to complete: understand a service, request a quote, buy a product or use a tool. Choose the content, editing workflow and technical approach around that task, then test the full journey on a real phone before launch.
Do you need a CMS or a custom application?
A content-led site benefits from an editing workflow that staff can use independently. Accounts, permissions and complex transactions need application design. Write down who changes content and how often before choosing a stack.
How should you assess website performance?
Measure a representative landing page and the conversion journey, including images, forms and third-party scripts. Use lab checks during development and real-user data after launch. Compare the same page and conditions when evaluating a change.
Before you start
- Name one primary visitor action for each important page.
- Test navigation, keyboard access, forms and confirmation messages.
- Record page speed, device and network conditions before and after changes.
- Assign ownership for content updates, backups and broken links.
Reference: Google web.dev: Web Vitals. This planning guide provides general guidance, not a report of client results. Prepared with AI assistance; consult the linked documentation for product-specific requirements.
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